I doubt if Rupert Murdoch watched the election debate last week. His focus is very firmly on the United States, especially his resurgent Wall Street Journal. But if he did, there would have been one man totally unknown to him. One man utterly beyond the tentacles of any of his family, his editors or his advisers. That man is Nick Clegg.
Make no mistake, if the Liberal Democrats actually won the election – or held the balance of power – it would be the first time in decades that Murdoch was locked out of British politics. In so many ways, a vote for the Lib Dems is a vote against Murdoch and the media elite.
I can say this with some authority because in my five years editing the Sun I did not once meet a Lib Dem leader, even though I met Tony Blair, William Hague and Iain Duncan Smith on countless occasions. (Full disclosure: I have since met Nick Clegg.)
I remember in my first year asking if we staffed the Liberal Democrat conference. I was interested because as a student I'd been a founder member of the SDP. I was told we did not. We did not send a single reporter for fear of encouraging them.
So while we sent a team of five, plus assorted senior staff, to both the Tory and Labour conferences, we sent nobody to the Lib Dems. And while successive News International chiefs have held parties at both those conferences, they have never to my knowledge even attended a Lib Dem conference.
It gets even worse. While it would be wrong to say the Lib Dems were banned from Murdoch's papers (indeed, the Times has a good record in this area), I would say from personal experience that they are often banned – except where the news is critical. They are the invisible party, purposely edged off the paper's pages and ignored. But it is worse than that, because it is not just the Murdoch press that is guilty of this. The fact is that much of the print press in this country is entirely partisan and always has been. All proprietors and editors are part of the "great game". The trick is to ally yourself with the winner and win influence or at least the ear of the prime minister.
The consequence of this has been that the middle party has been ignored, simply because it was assumed it would never win power. After all, why court a powerless party?
So, as the pendulum swings from red to blue and back to red, the newspapers, or many of them, swing with it – sometimes ahead of the game and sometimes behind.
Over the years the relationships between the media elite and the two main political parties have become closer and closer to the point where, now, one is indistinguishable from the other. Indeed, it is difficult not to think that the lunatics have stopped writing about the asylum and have actually taken it over.
We now live in an era when very serious men and women stay out of politics because our national discourse is conducted by populists with no interest in politics whatsoever. What we have in the UK is a coming together of the political elite and the media in a way that makes people outside London or outside those elites feel disenfranchised and powerless. But all that would go to pot if Clegg were able to somehow pull off his miracle. For he is untainted by it.
Just imagine the scene in many of our national newspaper newsrooms on the morning a Lib-Lab vote has kept the Tories out of office. "Who knows Clegg?" they would say.
There would be a resounding silence.
"Who can put in a call to Gordon?" another would cry.
You would hear a pin drop on the editorial floor.
The fact is these papers, and others, decided months ago that Cameron was going to win. They are now invested in his victory in the most undemocratic fashion. They have gone after the prime minister in a deeply personal way and until last week they were certain he was in their sights.
I hold no brief for Nick Clegg. But now, thanks to him – an ingenue with no media links whatsoever – things look very different, because now the powerless have a voice as well as the powerful.
All of us who care about democracy must celebrate this over the coming weeks – even if Cameron wins in the end, at least some fault lines will have been exposed.
